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Neuromarketing and Business Ethics

A recap of neuroscientific methods in marketing and rehash of the theoretical background for an ethical approach

Peter Gatterer - ISBN: 978-3-639-45285-3

Defining Goan Identity

A Literary Approach

Donna J. Young - ISBN: 978-3-639-45388-1

Alice Parker

American Choral Composer, Arranger, and Educator - Comprehensive-based Music Education as Outlined by the Musical Philosophies of Alice Parker

Gail H. Fleming - ISBN: 978-3-639-45387-4

Developing Countries, Developing Communities

Company Towns as a Model for Third World Growth

Bryan Morales - ISBN: 978-3-639-45389-8

Viterbi Decoding of Ternary Line Codes

Khmaies Ouahada - ISBN: 978-3-639-45385-0

Maximizing Consumer Value through Channel Integration

Channel Integration Strategies and their Effects on Shoppers’ Evaluations of Multi-Channel Utility

Elena Bernard - ISBN: 978-3-639-45398-0

Who you want we are?

When Chinese media facing Western audience – China Daily’s construction of the national identity

Yue Wang - ISBN: 978-3-639-45395-9

Old Words In New Orders

Multigenre Essays in the Composition Classroom

Susan Johnson - ISBN: 978-3-639-45401-7

Javier Marías’s Postmodern Praxis

Humor and Interplay between Reality and Fiction in his Novels and Essays

Karen Berg - ISBN: 978-3-639-45397-3