AV Akademikerverlag ( 13.10.2015 )
€ 32,90
This book consists of two main topics, namely sales force motivation and customer satisfaction. Therefore the results will be of value for a broad range of people. First, this paper provides an academic evaluation of different motivational factors. A reader should know what factors influence the motivation of sales people and in what way. Knowing the reasons for motivation is helpful when leading a company or directing a sales force. Especially when it comes to overdiscussed motivational theories, this paper provides a different point of view. Second, this paper serves business people who are responsible for customer service. As it is the goal of every business to reach and maintain a high level of customer satisfaction, every method which contributes positively is advantageous. Within the book the effects of sales force motivation on customer satisfaction will be evaluated. Finally, a method will be recommended to be able to measure the impact of sales force motivation on customer satisfaction.
Buch Details: |
|
ISBN-13: |
978-3-639-86905-7 |
ISBN-10: |
3639869052 |
EAN: |
9783639869057 |
Buchsprache: |
English |
von (Autor): |
David Doppelmeier |
Seitenanzahl: |
100 |
Veröffentlicht am: |
13.10.2015 |
Kategorie: |
Management |