AV Akademikerverlag ( 12.06.2017 )
€ 49,90
As a growing number of companies are active on social media platforms and since the virtual environment has become more complex, it is a competitive advantage to communicate online with the target group. Thus, knowing what sales impact these activities have and being aware of its limitations help maximise a company’s set goals. This study examines the influence of social media marketing on the traffic to a company’s website and the subscription to its service. Additionally, the impact of a firm's resources on social media and the resulting challenges a business face, are investigated.
Buch Details: |
|
ISBN-13: |
978-3-639-84091-9 |
ISBN-10: |
3639840917 |
EAN: |
9783639840919 |
Buchsprache: |
English |
von (Autor): |
Sarah Werthmueller |
Seitenanzahl: |
120 |
Veröffentlicht am: |
12.06.2017 |
Kategorie: |
Werbung, Marketing |