AV Akademikerverlag ( 23.12.2014 )
€ 36,90
This book presents the approach to branding activities of the biggest start-up companies of Switzerland. The goal is to analyze the practices and the level of reception of branding concepts by newly created companies. For this purpose, fifteen start-up companies in Switzerland were studied and compared from the branding and corporate communication point of view. Even though a vast literature covers the topic of branding for well-established companies, still very few studies focus on the crucial starting phase of a company. The study took place in 2006 and analyzed the branding activities of fifteen among the largest Swiss start-ups. The companies are analyzed from a branding perspective through interviews, observations, website and logo analysis. Theoretical and practical implications are illustrated, with the aim to extrapolate useful information for entrepreneurs.
Buch Details: |
|
ISBN-13: |
978-3-639-72001-3 |
ISBN-10: |
3639720016 |
EAN: |
9783639720013 |
Buchsprache: |
English |
von (Autor): |
Sabrina Bresciani |
Seitenanzahl: |
136 |
Veröffentlicht am: |
23.12.2014 |
Kategorie: |
Werbung, Marketing |