Mobile Application Advertising for Tourism Destinations
Researching the Marketing Communication of European National Tourist Offices
AV Akademikerverlag ( 10.02.2017 )
€ 64,90
Innovations in the IT industry have changed the way touristic destinations can reach their potential visitors. One of the biggest success stories was the one of the smartphone and thus mobile applications. As user behaviour changed from websites to apps, tourism marketers had to react, better sooner than later. This thesis aims to answer mainly the following question: "To what extent and how is Mobile Application Advertising used in the marketing strategies of European NTO’s?"
Buch Details: |
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ISBN-13: |
978-3-330-51066-1 |
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ISBN-10: |
3330510668 |
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EAN: |
9783330510661 |
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Buchsprache: |
English |
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von (Autor): |
Thomas Hochreiter |
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Seitenanzahl: |
180 |
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Veröffentlicht am: |
10.02.2017 |
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Kategorie: |
Werbung, Marketing |